19 Public relations

Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising. But in the early 21st century, advertising is also a part of broader PR activities.

Kathleen Alder is founder and director of the PR agency WildKat PR. She is also a speaker at conferences as an expert in public relations, promotion, concert organisation and social media in the classical music field.

Aneta Dimitrova Avramova is a Bulgarian economist and public relations specialist.

The BeyondGenderAgenda is a German-based initiative founded in January 2020 that aims to secure and expand the international competitiveness of German business in the long term by integrating diversity, equity, and inclusion (DE&I) into the DNA of listed and medium-sized companies. Based on the clear link between DE&I and business performance, the aim is to ensure equitable opportunities for executives with disabilities, of all genders, ages, cultural and social backgrounds, or different sexual orientations and gender identities, when filling executive and supervisory board positions, and thus to bring about a cultural change in politics, society and business.

The Bielefeld conspiracy is a satirical conspiracy theory that claims that the city of Bielefeld, Germany, does not exist, but is an illusion propagated by various forces. First posted on the German Usenet in 1994, the conspiracy has since been mentioned in the city's marketing, and alluded to in a speech by Chancellor Angela Merkel.

The Canadian Public Relations Society (CPRS) is a professional society for practitioners of public relations in Canada. Established at a meeting in Montreal in 1948, it subsequently amalgamated with the Public Relations Association of Ontario.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate lead, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

James Alexander Cowan was a Canadian writer and a public relations consultant.

The Defense Visual Information Distribution Service (DVIDS), formerly the "Defense Video & Imagery Distribution System," is an operation supported by the Defense Media Activity (DMA). It provides a connection between world media and the American military personnel serving at home and abroad. It supports all branches of the U.S. military as well as its coalition partners in the Central Command (CENTCOM) area of responsibility.

Goodwill Ambassador is a most often used as a post-nominal honorific title, a professional occupation and/or authoritative designation that is assigned to a person who advocates for a specific cause or global issue on the basis of their notability such as a public figure, advocate or an authoritative expert. Sometimes the role of a goodwill ambassador is presented as "Ambassador" or "Goodwill Ambassador" preceding the first and last name, the titled name of the individual is always presented with an organizational, regional or national affiliation. Goodwill ambassadors generally deliver goodwill by promoting ideals or positions from one entity to another, or to a population to establish a benevolent relationship. A goodwill ambassador may be an individual from one country who resides in or travels to another country, on a diplomatic mission at a peer to peer level; that is: country to country, state to state, city to city, or as an intermediate emissary representative of the people of a specific organization or cultural group such as an indigenous tribe, marginalized people or enclave population.

The ice block expedition of 1959 was a publicity stunt carried out by the Norwegian insulation material producer Glassvatt. Responding to a challenge from the radio station Radio Luxembourg, Glassvatt decided to equip a truck to bring a three-ton block of ice from Mo i Rana by the Arctic Circle, to Libreville by the Equator. There was no form of refrigeration applied, and the expedition was intended to display the efficiency of the insulating glass wool used. The truck also brought 300 kg of medicines to the hospital of Albert Schweitzer in Lambaréné.

The Imperial and Royal War Press Headquarters (KPQ) was established at the beginning of the First World War on July 28, 1914 as a department of the Austro-Hungarian Army High Command. The task of the KPQ was to coordinate all press information and propaganda activities, including all mass media available at the time. A total of 550 artists and journalists were active as members of the KPQ during the war, including 280 in the KPQ artists group. From the start of the war its commanding officer was Major General Maximilian Ritter von Hoen. From March 1917 until the end of the war Colonel de:Wilhelm Eisner-Bubna was in charge.

Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants.

The Ministry of Strategic Affairs and Public Diplomacy is an Israeli government ministry headed by Michael Biton, and responsible for leading the campaign against the BDS movement.

A Mobile public affairs detachment, or MPAD, is a public relations type of unit found in the United States Army.

In public relations and communication science, publics are groups of individual people, and the public is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics.

The stakeholder theory is a theory of organizational management and business ethics that accounts for multiple constituencies impacted by business entities like employees, suppliers, local communities, creditors, and others. It addresses morals and values in managing an organization, such as those related to corporate social responsibility, market economy, and social contract theory.

Upstate California is the name of a marketing campaign which seeks to promote business in the northernmost 20 counties of California. Roughly the upper half of Northern California, the "upstate" designation encompasses primarily rural areas which contain 4.5% of California's population. Outside of public relations, this area is often referred to as far Northern California.