WAdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
WAdTaily is a self-service advertising network company based in London. The company's service allows online publishers to sell ads directly. Rather than using the popular pay per click or cost per mille method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.
WDiwan Videos is a leading multi-channel network, talent management agency, and media production company based in the MENA region, managing top creators and working with leading brands helping grow talents and reach audiences
WDRUM Agency was an independently owned marketing agency with operations in Atlanta, New York City and Chicago. It shut down without notice on April 15, 2020. It was the result of the merger of BKV, unified.agency, Hiccup and Umarketing firms. The oldest agency, BKV, originally specialized in direct response marketing, then later expanded into traditional media, followed by digital media. Clients included both for-profit businesses and nonprofit organizations.
WGoogle Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
WIntelliTXT is a keyword advertising platform developed by Vibrant Media. Web page publishers insert a script into their pages which calls the IntelliTXT platform when a viewer views the page. This script then finds keywords on the page and double underlines them. When holding the mouse over the double underlined link, an advertisement associated with that word will pop up. Advertisers pay to have their particular words associated to their advertisements.
WKrrb is a hyperlocal classified advertising website that allows individuals and businesses to sell vintage, antique, secondhand, handmade or locally sourced items including artisanal foods, art, design and collectables. Members of the website can also list real estate, housing, events, services, jobs and community notices. The website follows in the tradition of a neighborhood garage sale or flea market, prioritizing proximity over categorization so that users can see listings nearest to them. Each seller gets a personal storefronts where all their listings display.
WLink Motion Inc, formerly NQ Mobile, is a multinational technology company that develops, licenses, supports and sells software and services that focus on the smart ride business. Link Motion's portfolio of offerings includes enabling technology solutions and secure connected carputers for car businesses, consumer ride sharing services, as well as legacy mobile security, productivity and other related applications. Link Motion maintains dual headquarters in Dallas, Texas, United States and Beijing, China. A Court Receiver, lawyer Robert Seiden, was appointed over Link Motion in February 2019 in the United States in the federal district court in the Southern District of New York by Judge Victor Marrero. The Receiver removed Wenyong “Vincent” Shi as chairman and chief executive officer, and replaced him by appointing Mr. Lilin “Francis” Guo.
WMagnite Inc. is an American online advertising technology firm based in Los Angeles, California. The company formed following a merger between Rubicon Project and Telaria in 2020.
WMicrosoft pubCenter is a publisher's ad serving application developed by Microsoft in addition to Microsoft's Bing Ads, which allows advertisers to place ads on search engines as well as select MSN web sites or applications. Microsoft pubCenter is available for Windows Application, Windows Phone Apps, and web publishers. Originally, PubCenter was closed to new publishers but has since been opened up again. Publishers or owners can register in this program using Microsoft account to earn revenue while enabling their application's audience with valuable ads experience on their websites and Windows Phone applications. These advertisements are administered by Microsoft and produce revenue on a per-click basis.
WMochi Media was a browser-based games network, with more than 140 million monthly active users and 15,000 games on nearly 40,000 publisher websites. Mochi Media's products included tools for Flash-based web developers to display in-game advertising, complete micro-transactions and display score boards in games. The company was headquartered in downtown San Francisco.
WMojo Motors, Inc. was an American automotive classified website for preowned automobiles.
WOne by AOL, formerly known as Millennial Media, is an advertising company that places display ads on mobile devices.
WQuinStreet, Inc. is a publicly traded marketing company based in Foster City, California. QuinStreet offers performance-based marketing and search engine marketing services. QuinStreet was founded in 1999, and has launched or acquired dozens of websites and other media properties.
WRadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal. The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.
WRakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet. In 2005, Rakuten acquired LinkShare for US$425 million in cash, making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal. Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.
WRoku is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from various online services.
WSaleCycle is a UK based global Behavioral Marketing firm. It works with online companies to reconnect with customers they've lost online, providing On-Site Remarketing and Email Remarketing solutions or application forms with dynamic and personalized messages in real-time. SaleCycle also offers segmentation and customization of online shopping experiences for consumers. Key features of its services include real-time reporting and IT service management.
WSmaato is a digital ad tech platform and ad server. Smaato's self-serve omnichannel monetization solution gives publishers the ability to manage their entire ad stack in one place. Ad monetization technology lets publishers keep their content free for users.
WSmart is a French advertising technology offering adserving and programmatic monetization solutions. Created in 2001 as part of the aufeminin group, it has been bought by private-equity fund Cathay Capital in 2015 for 37 million €, and then to Capital Croissance for a secondary LBO in 2021. As of 2017 the company had over 700 clients, operating more than 30 000 websites. Its activities are managed through a dozen local offices in Europe, USA, Latin America and Asia.
WTelemetry was an independent online advertising security and optimization firm, with offices in London and New York City. In January 2017, Telemetry shut down amid declining revenues.
WWoobi is a programmatic in-game advertising platform for brands, advertisers, app developers and publishers, with offices in New York, London and Tel Aviv. It was founded in 2009 by Chaya Soggot and Or Ben Naftali. Through its three divisions of operation: Apps & Games, Video Advertising and Media Solutions, Woobi's offers programmatic video advertising, branded video distribution, app monetization, user acquisition and media management. The company's technology monetizes non-paying users through value-exchange advertising, integrated into gameplay.