W

Biotherm is a French skin care company owned by L'Oréal under the Luxury Products division. Biotherm was acquired by L'Oréal in 1970.

W

Kiehl's LLC is an American cosmetics brand retailer that specializes in skin, hair, and body care products. It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851. Kiehl's was purchased by the L'Oréal Group in 2000 and has 65 stores in the United States and 400 stores worldwide as of 2015, with over 1,000 points of sale supplemented by sales in high-end department stores, select airport locations, as well as independent stockists. In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging.

W

Kim Chi is the stage name of Sang-Young Shin, a Korean-American drag queen, artist, entrepreneur, and television personality best known for competing on the eighth season of RuPaul's Drag Race. Kim Chi was the first Korean-American contestant on the show as well as the first Korean-American drag queen on American national television. In June 2019, a panel of judges from New York magazine placed her 17th on their list of "the most powerful drag queens in America", a ranking of 100 former Drag Race contestants. She owns the beauty brand Kim Chi Chic Cosmetics.

W

NYX Professional Makeup is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.

W

James Albert Markham is an American hair stylist and serial entrepreneur, who has founded four hair care companies– Markham Products, ABBA Pure and Natural, PureOlogy Serious Colour Care, and, most recently, ColorProof Color Care Authority. He was also celebrity stylist Jay Sebring's protege and successor of Sebring International after Sebring was murdered by the Manson Family. Markham is known for advancing the Sebring cutting technique and introduced a generation of men to a new way of cutting and caring for their hair in the early 1970s, which emphasizes cutting hair in the direction it grows, daily washing and conditioning, and blow-drying. By 1973 Markham had improved upon the concept and took it nationwide over the next decade, coining the technique The Markham Method. Under his men's hair care line, Markham Products, he personally trained and certified thousands of barbers and stylists as Markham Style Innovators. The stylist's client list included many notable celebrities including Paul Newman, Steve McQueen, Frank Sinatra, Johnny Carson, Peter Lawford, Wolfman Jack, among many others. He also taught film producer and celebrity hairstylist Jon Peters the Sebring method.

W

Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.

W

Shu Uemura was a Japanese make-up artist and founder of the cosmetics line which bears his name.

W

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal.