WThe Book of est is a fictional account of the training created by Werner Erhard, (est), or Erhard Seminars Training, first published in 1976 by Holt, Rinehart and Winston. The book was written by est graduate Luke Rhinehart. Rhinehart is the pen name of writer George Cockcroft. The book was endorsed by Erhard, and includes a foreword by him. Its contents attempts to replicate the experience of the est training, with the reader being put in the place of a participant in the course. The end of the book includes a comparison by the author between Erhard's methodologies to Zen, The Teachings of Don Juan by Carlos Castaneda, and to Rhinehart's own views from The Dice Man.
WNathaniel Branden was a Canadian–American psychotherapist and writer known for his work in the psychology of self-esteem. A former associate and romantic partner of Ayn Rand, Branden also played a prominent role in the 1960s in promoting Rand's philosophy, Objectivism. Rand and Branden split acrimoniously in 1968, after which Branden focused on developing his own psychological theories and modes of therapy.
WJames Frederick Thomas Bugental was one of the predominant theorists and advocates of the Existential-humanistic therapy movement. He was a therapist, teacher and writer for over 50 years. He received his Ph.D. from Ohio State University, was named a Fellow of the American Psychological Association in 1955, and was the first recipient of the APA's Division of Humanistic Psychology's Rollo May Award. He held leadership positions in a number of professional organizations, including president of the California State Psychological Association.
WThe Esalen Institute, commonly called Esalen, is a non-profit American retreat center and intentional community in Big Sur, California, which focuses on humanistic alternative education. The institute played a key role in the Human Potential Movement beginning in the 1960s. Its innovative use of encounter groups, a focus on the mind-body connection, and their ongoing experimentation in personal awareness introduced many ideas that later became mainstream.
WWerner Erhard and his courses have been referenced in popular culture in various forms of fictional media including literature, film, television and theatre. The original course, known as est, was delivered by the company Erhard Seminars Training. Under the name The Forum, they were delivered by Werner Erhard and Associates. Also, the Landmark Forum, a program created by Erhard's former employees after purchasing his intellectual property, has had an influence on popular culture. Some of these works have taken a comedic tack, parodying Erhard and satirizing the methodology used in these courses.
West: Playing the Game the New Way is a non-fiction book by Carl Frederick, first published in 1976, by Delacorte Press, New York. The book describes in words the basic message of Werner Erhard's Erhard Seminars Training (est) theatrical experience. Erhard/est sued in federal court in the United States to stop the book from publication, but the suit failed. The book takes a 'trainer's' approach to the est experience, in that it essentially duplicates the est training, citing examples and using jargon from the actual experience.
WMarilyn Ferguson was an American author, editor and public speaker known for her 1980 book The Aquarian Conspiracy which is connected with the New Age Movement.
WRobert Works Fuller is an American physicist, author, social reformer, and former president of Oberlin College.
WHenry FitzGerald Heard, commonly called Gerald Heard, was a British-born American historian, science writer, public lecturer, educator, and philosopher. He wrote many articles and over 35 books.
WAldous Leonard Huxley was an English writer and philosopher. He wrote nearly 50 books—both novels and non-fiction works—as well as wide-ranging essays, narratives, and poems.
WI'm Dysfunctional, You're Dysfunctional: The Recovery Movement and Other Self-Help Fashions is a non-fiction book about the self-help industry, written by Wendy Kaminer. The book was first published in a hardcover format in 1992 by Addison-Wesley, and again in a paperback format in 1993, by Vintage Books.
WJohn Herbert Ross McKeen, is a Canadian physician, acupuncturist, author and lecturer who co-founded the Haven Institute with Bennet Wong. He has written on East-West medicine, alternative medicine, holistic health, Asian studies and personal growth.
WThe New World Alliance was an American political organization that sought to articulate and implement what it called "transformational" political ideas. It was organized in the late 1970s and dissolved in 1983. It has been described as the first U.S. national political organization of its type and as the first entity to articulate a comprehensive transformational political program.
WOutrageous Betrayal: The Dark Journey of Werner Erhard from est to Exile is a non-fiction book written by freelance journalist Steven Pressman and first published in 1993 by St. Martin's Press. The book gives an account of Werner Erhard's early life as Jack Rosenberg, his exploration of various forms of self-help techniques, and his foundation of Erhard Seminars Training "est" and later of Werner Erhard and Associates and of the est successor course, "The Forum". Pressman details the rapid financial success Erhard had with these companies, as well as controversies relating to litigation involving former participants in his courses. The work concludes by going over the impact of a March 3, 1991 60 Minutes broadcast on CBS where members of Erhard's family made allegations against him, and Erhard's decision to leave the United States.
WGestalt Practice is a contemporary form of personal exploration and integration developed by Dick Price at the Esalen Institute. The objective of the practice is to become more fully aware of the process of living within a unified field of body, mind, relationship, earth and spirit.
WRichard Price was co-founder of the Esalen Institute in 1962 and a veteran of the Beat Generation. He ran Esalen in Big Sur for many years, sometimes virtually single-handed. He developed a practice of hiking the Santa Lucia Mountains and developed a new form of personal integration and growth that he called Gestalt Practice, partly based upon Gestalt therapy and Buddhist practice.
WWerner Erhard: The Transformation of a Man, The Founding of est is a biography of Werner Erhard by philosophy professor William Warren Bartley, III. The book was published in 1978 by Clarkson Potter. Bartley was professor of philosophy at California State University and had studied with philosopher Karl Popper. He was the author of several books on philosophy, including a biography about Ludwig Wittgenstein. Erhard wrote a foreword to the book. The book's structure describes Erhard's education, transformation, reconnection with his family, and the theories of the est training.
WJonathan Young is a psychologist who became the founding curator of the Joseph Campbell Archives.