WA chumbox or chumbucket is a form of online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages. This form of advertising is often associated with low quality "clickbait" links and articles. The term derives from the fishing term "chumming" – referring to the use of fish meat as a lure for fish.
WDirect Sports Network or DSN is a digital media company based in Irvine, California. The company distributes sports programming with a focus on team-produced content. The network consists of individual team-specific apps, as well as a general 'Sports' app with individual teams aggregated together, in a Netflix-like ecosystem.
WGoogle Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
WIn-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
WOne weird trick, or one weird old tip, or one weird old trick and other variants are a form of clickbait advertising that has been common on the internet since around the late 2000s. The formula used in the advertisements was first applied to weight loss products but has since been extended to cures for problems including hair loss and diabetes. A Federal Trade Commission investigation found that many of the ads sold "trial" packages that were never sent, and in 2011 it filed legal action against the promoters for defrauding millions of people.
WT Brand Studio is a custom content studio that is a unit of The New York Times and produces paid native advertising for the newspaper. Notable campaigns have included a feature called "Woman Inmates: Why The Male Model Doesn't Work" to promote the Netflix program Orange Is The New Black, and a feature on the New York City Ballet for footwear company Cole Haan entitled "Grit and Grace".
WTaboola is a private advertising company headquartered in New York City. It is mostly known for their chumbox ads.
WTargeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or there can be a psychographic focus which is based on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. Targeted advertising is focused on certain traits and consumers who are likely to have a strong preference. These individuals will receive messages instead of those who have no interest and whose preferences do not match a particular product's attributes. This eliminates waste.
WWoobi is a programmatic in-game advertising platform for brands, advertisers, app developers and publishers, with offices in New York, London and Tel Aviv. It was founded in 2009 by Chaya Soggot and Or Ben Naftali, entrepreneurs in the field of Digital Marketing and Advertising. Through its three divisions of operation: Apps & Games, Video Advertising and Media Solutions, Woobi's offering spans across programmatic video advertising, branded video distribution, app monetization, user acquisition and media management. The company's technology platforms are based on advanced algorithms integrated into free-to-play based games, enabling to monetize non-paying users through value-exchange advertising, integrated into gameplay.