WBehavioral economics
WBull (stock market speculator)
WDenomination effect
WStephen Duneier
WEfficient-market hypothesis
WLow-volatility anomaly
WMarket sentiment
WMental accounting
WNoisy market hypothesis
WProspect theory
WRisk aversion
WEldar Shafir
WRobert J. Shiller
WSt. Petersburg paradox
WStock market bubble
WSunk cost
WRichard Thaler
WAmos Tversky
WVolfefe index