WClick It or Ticket is a National Highway Traffic Safety Administration campaign aimed at increasing the use of seat belts among young people in the United States. The campaign relies heavily on targeted advertising aimed at teens and young adults.
W"Do you know where your children are?" is a question used as a public service announcement (PSA) for parents on American television especially from the late 1960s through the late 1980s. Accompanied by a time announcement, this phrase is typically used as a direct introduction for the originating station's late-evening newscast, typically at either 10:00 p.m. or 11:00 p.m. While the phrase itself had appeared in newspapers as early as the 19th century, usage of it in broadcasting started in the early 1960s following the enactment of nightly youth curfews for minors in multiple large cities.
WWoodsy Owl is an owl icon for the United States Forest Service most famous for the motto "Give a hoot—don't pollute!" His current motto is "Lend a hand—care for the land!" Woodsy's target audience is children five to eight years of age, and he was designed to be seen as a mentor to children, providing them with information and advice to help them appreciate nature. Harold Bell of Western Publishing, along with Glen Kovar and Chuck Williams, originally created the mascot in 1970 as part of a United States Forest Service campaign to raise awareness of protecting the environment.
WKeep America Beautiful is a Stamford, Connecticut-based nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 600 state and community-based affiliate organizations and more than 1,000 partner organizations.
WMcGruff the Crime Dog is an anthropomorphic animated bloodhound created by Dancer Fitzgerald Sample advertising executive Jack Keil through the Ad Council and later the National Crime Prevention Council to increase crime awareness and personal safety in the United States. McGruff costumes are used by police outreach efforts, often with children. McGruff was created by Sherry Nemmers and Ray Krivascy in 1979 and debuted in 1980 with a series of public service announcements educating citizens on personal security measures, such as locking doors and putting lights on timers, in order to reduce crime. His name was selected as part of a nationwide contest in July 1980.
WMr. Yuk is a trademarked graphic image, created by UPMC Children's Hospital of Pittsburgh, and widely employed in the United States in labeling of substances that are poisonous if ingested.
WOne to Grow On is an educational public service announcement that broadcast during NBC's Saturday morning line-up from 1983 to 1989, when the network ran cartoons. The name is taken from the custom of putting an extra candle on a birthday cake as "one to grow on". One to Grow On focused on ethical and personal safety dilemmas and attempts to teach viewers how to solve them. The public service announcement appeared immediately after the end credits of NBC cartoons, such as ABC did with Schoolhouse Rock! and CBS with In the News.
WSmokey Bear is an American campaign and advertising icon of the U.S. Forest Service. In the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history, the Ad Council, the United States Forest Service (USFS), and the National Association of State Foresters (NASF), in partnership with creative agency FCB, employ Smokey Bear to educate the public about the dangers of unplanned human-caused wildfires. A campaign began in 1944 featuring Smokey and the slogan "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". His slogan changed to "Remember... Only YOU Can Prevent Forest Fires" in 1947 and was associated with Smokey Bear for more than five decades. In April 2001, the message was officially updated to "Only You Can Prevent Wildfires" in response to a massive outbreak of wildfires in natural areas other than forests, and to clarify that Smokey was promoting the prevention of unplanned outdoor fires, not prescribed burns. Smokey has also had other lines throughout the years, but these have remained his central slogans. According to the Ad Council, 80% of outdoor recreationists correctly identified Smokey Bear's image and 8 in 10 recognized the campaign PSAs.
WOperation Lifesaver is the largest rail safety organization in the United States. It was founded by the Union Pacific Railroad in the early 1970s.
WSmokey Bear is an American campaign and advertising icon of the U.S. Forest Service. In the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history, the Ad Council, the United States Forest Service (USFS), and the National Association of State Foresters (NASF), in partnership with creative agency FCB, employ Smokey Bear to educate the public about the dangers of unplanned human-caused wildfires. A campaign began in 1944 featuring Smokey and the slogan "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". His slogan changed to "Remember... Only YOU Can Prevent Forest Fires" in 1947 and was associated with Smokey Bear for more than five decades. In April 2001, the message was officially updated to "Only You Can Prevent Wildfires" in response to a massive outbreak of wildfires in natural areas other than forests, and to clarify that Smokey was promoting the prevention of unplanned outdoor fires, not prescribed burns. Smokey has also had other lines throughout the years, but these have remained his central slogans. According to the Ad Council, 80% of outdoor recreationists correctly identified Smokey Bear's image and 8 in 10 recognized the campaign PSAs.
WThe Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ) people. It also aims to "raise awareness about the prevalence and consequences of anti-LGBTQ bias and behaviour in America’s schools." As LGBTQ people have become more accepted in the mainstream culture more studies have confirmed that they are one of the most targeted groups for harassment and bullying. An "analysis of 14 years of hate crime data" by the FBI found that gays and lesbians, or those perceived to be gay, "are far more likely to be victims of a violent hate crime than any other minority group in the United States". “As Americans become more accepting of LGBT people, the most extreme elements of the anti-gay movement are digging in their heels and continuing to defame gays and lesbians with falsehoods that grow more incendiary by the day,” said Mark Potok, editor of the Intelligence Report. “The leaders of this movement may deny it, but it seems clear that their demonization of gays and lesbians plays a role in fomenting the violence, hatred and bullying we’re seeing.” Because of their sexual orientation or gender identity/expression, nearly half of LGBTQ students have been physically assaulted at school. The campaign takes positive steps to counteract hateful and anti-gay speech that LGBTQ students experience in their daily lives in hopes to de-escalate the cycle of hate speech/harassment/bullying/physical threats and violence.
WThis Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.
WTime for Timer is a series of seven short public service announcements broadcast on Saturday mornings on the ABC television network starting in 1975. The animated spots feature Timer, a tiny cartoon character who represents the sense of time in the human body. Timer was in charge of when a person felt it was time to eat, time to sleep, etc. He carried a large pocket watch inside of him which set off an alarm whenever something was about to happen.
WWinners Don't Use Drugs is an anti-drug slogan that was included in arcade games imported by the American Amusement Machine Association (AAMA) into North America for 11 years from 1989 to 2000. The slogan appears on a screen that is shown during a game's attract mode. The messages are credited to FBI Director William S. Sessions, whose name appears alongside the slogan.
WWoodsy Owl is an owl icon for the United States Forest Service most famous for the motto "Give a hoot—don't pollute!" His current motto is "Lend a hand—care for the land!" Woodsy's target audience is children five to eight years of age, and he was designed to be seen as a mentor to children, providing them with information and advice to help them appreciate nature. Harold Bell of Western Publishing, along with Glen Kovar and Chuck Williams, originally created the mascot in 1970 as part of a United States Forest Service campaign to raise awareness of protecting the environment.