WDavid Aaker
WJennifer Aaker
WThomas J. Barratt
WEdward Bernays
WLabdhi Bhandari
WRobert Cialdini
WAndrew S. C. Ehrenberg
WMarkus Giesler
WSeth Godin
WFreddy Heineken
WRyan Holiday
WAndreas Kaplan
WPhilip Kotler
WDavid Ogilvy (businessman)
WMarc Oliver Opresnik
WA. Parasuraman
WMichael Porter
WAl Ries
WSteve Rivkin
WMartin Roll
WBodo Schlegelmilch
WGildo Seisdedos Domínguez
WByron Sharp
WArch Wilkinson Shaw
WRajendra Srivastava
WJan-Benedict Steenkamp
WJack Trout
WMichel Wedel
WJerry (Yoram) Wind