WAdvertising Research Foundation
WArtificial neural network
WBayesian inference in marketing
WCluster sampling
WConjoint analysis
WDigitalMR
WEye tracking
WFerranti MRT
WFocus group
WGeotargeting
WGuidepoint
WIntent scale translation
WIRI (company)
WMedia Technology Monitor (MTM)
WPortable People Meter
WQualtrics
WSecondary research
WVan Westendorp's Price Sensitivity Meter