
Andrex is a British brand of toilet roll. It is owned by the American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television adverts, is synonymous with the brand.

Blu (Bidu) is a character in the Brazilian comic strip Monica's Gang, created in 1959. He was the first character created by Maurício de Sousa, along with his owner Franklin (Franjinha). The character appears in the logo and is the mascot of Mauricio de Sousa Produções, the company founded by Sousa to release his works.

Bullseye is a Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in store sale signage and is used in various marketing campaigns.

Butler Blue IV, the current iteration of Butler Blue, is the Official Mascot of Butler University. Blue is a Red Fawn and White, Male, AKC-Registered English Bulldog and can be easily spotted by the marking above his right eyebrow. There have been four bulldogs to bear the name, with the most recent, who assumed the name in January 2020, taking over as mascot in the 2020–21 school year.

Cheeka is a pug who appeared in the "You & I" advertising campaign of Hutchison Essar's cellular service in India, along with the child actor Jayaram. The dog follows the boy in unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003 and became instant celebrities all over India. The campaign was created by Mahesh V. and Rajeev Rao, Senior Creative Directors at Ogilvy & Mather, Mumbai. The commercials were directed by Prakash Varma. The dog hails from the United Kingdom and is owned by Vishal and Lisa Bandekar of Goa.

Clifford is the title character and the main protagonist of the Clifford the Big Red Dog book series, written by Norman Bridwell and originally published in 1963, and the television series of the same name, which is based upon it and ran from 2000 to 2003 on PBS Kids. He is one of the world's most recognizable storybook characters and the official mascot of Scholastic.

Cobi was the official mascot of the 1992 Summer Olympics and Petra was the official mascot of the 1992 Summer Paralympics, both held in Barcelona, Spain.

Gumbo the Dog is one of two official mascots of the NFL's New Orleans Saints, the other being Sir Saint.

Jack the Bulldog is the official mascot of the Georgetown University Hoyas athletic teams. The school has employed at least eight live Bulldogs as mascots, and counts seven named Jack since 1962, when the name first came into use, including three who are still living. The current incarnation of Jack, who will be taking over from his predecessor during the 2019–20 academic year, is an English Bulldog born in 2019 whose full name is John F. Carroll. Recent bulldogs have come from the Georgetown alumni family of Janice and Marcus Hochstetler.

Sallie Ann Jarrett was the canine mascot of the 11th Pennsylvania Infantry, accompanying the soldiers throughout nearly the entire American Civil War, until she was killed in action in February 1865. Sallie, as the men would come to call her, was born in the spring of 1861 and was described by Colonel Richard Coulter as "a brindle, bull-terrier, of a fine breed," who "showed marks of blood." Her actual breed was most likely closest to the American Staffordshire Terrier of today. She was given to Capt. William R. Terry of Company I in May of that year by a resident of West Chester, Pennsylvania, where the regiment was training at Camp Wayne, on the town's former fairgrounds. The men named the pup in honor of two people, a young lady whom they admired and their original commanding officer, Colonel Phaon Jarrett.

Jonathan the Husky is the mascot of the University of Connecticut. All of UConn's huskies are named Jonathan in honor of Jonathan Trumbull, the last colonial and first state Governor of Connecticut. Traditionally, there are two Jonathan mascots: one is a student in a costume which resembles the university's Athletics logo, and the other is a live husky canine.

McGruff the Crime Dog is an anthropomorphic animated bloodhound created by Dancer Fitzgerald Sample advertising executive Jack Keil through the Ad Council and later the National Crime Prevention Council to increase crime awareness and personal safety in the United States. McGruff costumes are used by police outreach efforts, often with children. McGruff was created by Sherry Nemmers and Ray Krivascy in 1979 and debuted in 1980 with a series of public service announcements educating citizens on personal security measures, such as locking doors and putting lights on timers, in order to reduce crime. His name was selected as part of a nationwide contest in July 1980.

Nipper was a dog from Bristol, England, who served as the model for an 1898 painting by Francis Barraud titled His Master's Voice. This image was the basis for one of the world's best known trademarks, the famous dog-and-gramophone that was used by several record companies and their associated company brands, including Berliner Gramophone and its various affiliates and successors, including Berliner's German subsidiary Deutsche Grammophon; Berliner's American successor the Victor Talking Machine Co. ; Zonophone; Berliner's British affiliate the Gramophone Co. Ltd. and its successors EMI and HMV Retail Ltd.; the Gramophone Co.'s German subsidiary Electrola; Zonophone; and onetime Victor subsidiary the Japan Victor Company (JVC).

Owney, was a terrier mix adopted as the first unofficial postal mascot by the Albany, New York, post office about 1888. The Albany mail professionals recommended the dog to their Railway Mail Service colleagues, and he became a nationwide mascot for nine years (1888–97). He traveled throughout the 48 contiguous United States and voyaged around the world traveling over 140,000 miles in his lifetime as a mascot of the Railway Post Office and the United States Postal Service. He is best known for being the subject of commemorative activities, including a 2011 U.S. postage stamp.
Reveille is the official mascot of Texas A&M University. Students adopted the first Reveille, a mixed-breed dog, in 1931. The cadets raised $100 during World War II to make Reveille a general, as part of a fundraiser for the K-9 Corps. Reveille is the highest-ranking member of the Texas A&M Corps of Cadets.
Smokey is the mascot of the University of Tennessee sports teams. These teams, named "The Volunteers" and nicknamed "the Vols", use both a live and a costumed version of Smokey.

Spuds MacKenzie is a fictional dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were thought of by a 23-year-old art director, Jon Moore. At the time he was working at Needham, Harper & Steers, a Chicago advertising agency. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.

Gidget, nicknamed the "Taco Bell Chihuahua", was an advertising figure and mascot for the Taco Bell restaurant chain from September, 1997 to July, 2000. She was voiced by Carlos Alazraqui, and developed by TBWA. The Chihuahua is a breed commonly associated with Mexico.

Waldi was the first official Olympic mascot created for the 1972 Summer Olympics in Munich. He was a dachshund, a popular breed of dog from Germany. The course of the marathon was designed to incorporate the Waldi design, and during the construction phase of the 1972 Olympic stadium and village, Waldi was used in unofficial satirical posters.