
The mascots for the 2014 Winter Olympics and the 2014 Winter Paralympics were revealed on February 26, 2011. A shortlist of ten Olympic and three Paralympic designs had been shown to the public on February 7, 2011.

Bugs Bunny is an animated cartoon character, created in the late 1930s by Leon Schlesinger Productions and voiced originally by Mel Blanc. Bugs is best known for his starring roles in the Looney Tunes and Merrie Melodies series of animated short films, produced by Warner Bros. Though a similar character called Happy Rabbit debuted in the WB cartoon Porky's Hare Hunt (1938) and appeared in a few subsequent shorts, the definitive character of Bugs is widely credited to have made his debut in director Tex Avery's Oscar-nominated film A Wild Hare (1940).

Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.

The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries, and trademarked for use in all parts of the world except the United States. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game of football, a drumming competition or a race. In advertisements, the Duracell Bunny is either a standard battery-powered toy, a stop-motion puppet, or a CGI animated character.

The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink mechanical toy rabbit wearing sunglasses and blue and black striped flip-flops that beats a bass drum bearing the Energizer logo.

Plan 9 from Bell Labs is a distributed operating system, originating in the Computing Science Research Center (CSRC) at Bell Labs in the mid-1980s, and building on UNIX concepts first developed there in the late 1960s. The final official release was in early 2015.

Playboy is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nude models (Playmates), Playboy played an important role in the sexual revolution and remains one of the world's best-known brands, having grown into Playboy Enterprises, Inc. (PEI), with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of Playboy are published worldwide.

Nesquik is a brand of products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestle Quik in the United States; this was released in Europe during the 1950s as Nesquik.

Roger Rabbit is a fictional animated anthropomorphic rabbit character. The character first appeared in author Gary K. Wolf's 1981 novel, Who Censored Roger Rabbit? In the book, Roger is a second-banana in popular comic strip, "Baby Herman". Roger hires private detective Eddie Valiant to investigate why his employers, the DeGreasy Brothers, have reneged on their promise to give Roger his own strip. When Roger is found murdered in his home, Valiant sets out to look for the killer, with the help of Roger's "dopple".