WA baking mix is a mixed formulation of ingredients used for the cooking of baked goods. Baking mixes may be commercially manufactured or homemade. Baking mixes that cater to particular dietary needs, such as gluten-free baking mixes or kosher baking mixes, can be bought in many places.
WAtkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the low-carbohydrate packaged foods of the Atkins diet. As of 2017, it is part of The Simply Good Foods Company. The company sells low-carbohydrate bars, shakes, and snacks.
WPearl Milling Company is a brand of pancake mix, syrup, and other breakfast foods. The pancake mix was developed in 1888–1889 by the Pearl Milling Company and advertised as the first ready-mix. The Aunt Jemima character, developed by Chris L. Rutt and Charles G. Underwood for their ready-made pancake flour mix at the Pearl Milling Company is "likely based on the enslaved "Mammy" archetype. The "Aunt Jemima Doctrine" in US trademark law originates in a 1915 case between the pancake mix company and an unrelated seller of pancake syrup. The brand has been owned by the Quaker Oats Company since 1926.
WBetty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post. In 1954, General Mills, an American Fortune 500 corporation, branded the red spoon logo, giving various food-related merchandise the Betty Seal of Approval. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. On television and radio broadcasts, Betty Crocker was portrayed by several actresses, on radio by Marjorie Husted for twenty years, and on television by Adelaide Hawley Cumming between 1949 and 1964.
WBisquick is a pre-mixed baking mix sold by General Mills under its Betty Crocker brand, consisting of flour, shortening, salt, sugar and baking powder.
WBob's Red Mill is a brand of whole-grain foods marketed by employee-owned American company Bob's Red Mill Natural Foods of Milwaukie, Oregon. The company was established in 1978 by Bob and Charlee Moore.
WBoulder Brands is an American food company based in Boulder, Colorado. It used to be known as Smart Balance. The company traded on the Nasdaq under the symbol BDBD. The company's brands include Smart Balance, Udi's, Glutino, Earth Balance, EVOL and Best Life. In 2013 Boulder Brands acquired gluten-free Davies Bakery in the UK The company announced plans to discontinue the Bestlife spread and Smart Balance Butter Blend categories in 2013.
WBruce Foods Corporation, founded in New Iberia, Louisiana, in 1928, is one of "America's largest privately owned food manufacturers," manufacturing many food products under five major labels, and is credited with "pioneering the canning of Mexican food." With four stateside manufacturing plants, the company has more than 1,200 employees.
WGeneral Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms.
WJack & Jason's Pancakes & Waffles is an independently owned and operated artisan foods company based out of San Francisco. The pancake and waffle mixes produced out of their Dogpatch facility are made entirely of all-natural, organic ingredients. The company is also a staunch proponent of the American economic recovery movement, working exclusively with domestic farmers and distributors and focusing significantly on job creation for local residents.
WJiffy is a brand of baking mixes marketed by the Chelsea Milling Company in Chelsea, Michigan, that has been producing mixes since 1930. The company was previously named Chelsea Roller Mill. They are known for their products being packaged in a recognizable, small box with the brand's logo in blue. Jiffy was created as the first prepared baking mix in the United States by Mabel White Holmes.
WThe King Arthur Baking Company, formerly The King Arthur Flour Company, is an American supplier of flour, ingredients, baking mixes, cookbooks, and baked goods. The company was founded in Boston, Massachusetts in 1790, and is now based in Norwich, Vermont.
WMrs. Butterworth's is an American brand of syrups and pancake mixes owned by Conagra Brands. The syrups come in distinctive bottles shaped in the form of a matronly woman, Mrs. Butterworth. The syrup was introduced in 1961. In 1999, the original glass bottles began to be replaced with plastic bottles, to prevent accidental breakage.
WDr. Oetker is a German multinational company that produces baking powder, cake mixes, frozen pizza, pudding, cake decoration, cornflakes, party candles, and various other products.
WThe Pillsbury Company was a Minneapolis, Minnesota-based company that was one of the world's largest producers of grain and other foodstuffs until it was bought by General Mills in 2001. Antitrust law required General Mills to sell off some of the products, so the company kept the rights to refrigerated and frozen Pillsbury branded products, while dry baking products and frosting were sold to the Orrville, Ohio–based Smucker company under license. Brynwood Partners agreed to purchase Pillsbury from Smuckers for $375 million in July 2018. In September 2018, the sale was completed along with other brands including Martha White and Hungry Jack.
WPinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018.
WRalcorp Holdings is a manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private-label, store-brand products. It has over 9,000 employees. Ralcorp has its headquarters in the Bank of America Plaza in downtown St. Louis.
WThe J. M. Smucker Company, also known as Smucker and Smucker's, is an American manufacturer of jam, peanut butter, jelly, fruit syrups, beverages, shortening, ice cream toppings, and other food products in North America. Smucker's headquarters are located in Orrville, Ohio. It was founded in 1897.
WAron Streit, Inc. is a kosher food company founded in Manhattan, New York City, best known for its product Streit's Matzo. It is the only family-owned and operated matzo company in the United States, and distributes matzo in select international markets. It holds about 40 percent of the United States matzo market with its major competitor, New Jersey based Manischewitz.