WAqua Net is an American brand of hair spray that was notable for its popularity and for its marketing strategy, which aimed to make hair spray "as ubiquitous as soap". The brand is known for its distinctive large purple spray cans, and the spray itself is known for its strong hold and distinctive smell.
WBajaj Consumer Care Ltd.(Formerly known as Bajaj Corp Ltd.) is an Indian consumer goods company with major brands in hair care. It is part of the Bajaj Group, founded by Jamnalal Bajaj. Bajaj Group has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development.
WBayankala is a natural skincare brand originating from Shanghai, China, that was conceived of by a French entrepreneur and long-time resident and "old China hand", Jean Zimmermann. Zimmermann founded the brand together with a Chinese herbalist. The inspiration for the brand came during his time as General Manager of Lane Crawford department stores in China when he decided to create a high-end Chinese brand.
WBenefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries. It is a subsidiary of LVMH.
WBondi Sands is an Australian self tanning brand. The brand specialises in self tanners, suncare, skincare and cosmetics. The business was established in 2012 and operates in Australasia as well as the USA, UK & Europe.
WBoots UK Limited, trading as Boots, is a British health and beauty retailer and pharmacy chain in the United Kingdom and other countries and territories including Ireland, Italy, Norway, the Netherlands, Thailand and Indonesia.
WBobbi Brown is an American professional makeup artist, author, and the founder of Bobbi Brown Cosmetics. Brown created ten natural-shade lipsticks which according to Entrepreneur "revolutionized the beauty industry". She has written nine books about beauty and wellness.
WCarmex is a brand of lip balm produced by Carma Laboratories, Inc. It is sold in jars, sticks, and squeezable containers.
WChanel is a French luxury fashion house that was founded by couturière Coco Chanel in 1910. It focuses on women's ready-to-wear clothes, luxury goods and accessories. The company is currently owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel.
WClarins is a family-run French multinational cosmetics company, which was founded Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling skincare and makeup products, the company is also a major player in the spa and well-being sector.
WCoppertone is the brand name for an American sunscreen. Coppertone is headquartered in Whippany, New Jersey. Coppertone uses a variety of branding, including the Coppertone girl logo and a distinctive fragrance.
We.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.
WEisenberg Paris is a French skincare, make-up and fragrance brand for women and men that was founded by José Eisenberg in 2000.
WElizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.
WFenty Beauty is a cosmetics brand that was launched on September 8, 2017 by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. The original foundation launch included 40 shades, since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types. The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a broad market. Fenty Beauty was named one of Time magazine's best inventions of 2017.
WForest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India.
WGlow & Lovely is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets.
WHada Labo is a Japanese skin care brand developed by Rohto Pharmaceutical. The brand is most known for their hyaluronic acid products, and for offering eco-friendly refill pouches. Their flagship offering, the Super Hyaluronic Acid Moisturizing Lotion, was the number one lotion in Japan for seven consecutive years.
WHaus Laboratories is a vegan and cruelty-free cosmetics brand launched on September 17, 2019, by American singer Lady Gaga. It is the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States. The company's mission is to "spread kindness, bravery, and creativity by providing tools for self-expression and reinvention."
WHermès International S.A., or simply Hermès, is a French luxury goods manufacturer established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse. Nadège Vanhee-Cybulski is the current creative director.
WHuda Beauty is a cosmetics line launched in 2013 by American businesswoman and makeup artist, Huda Kattan. The founder, Kattan, was chosen as one of "The 25 Most Influential People on the Internet" by Time in 2017, listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. In the span of 5 years, the brand has built a positive reputation on some of its products, such as fake eyelashes series, a collection of foundation, eyeshadow and some face palettes.
WInglot Cosmetics is a Polish cosmetics company headquartered in Przemyśl, south-eastern Poland, specializing in the manufacturing of make-up products. It is considered among the most successful makeup companies in the world which sells its products globally in over 790 boutique stores located in 80 countries. Around 95% of the products that Inglot has on offer are manufactured in a facility located in Przemyśl.
WIsaDora cosmetics is a Swedish cosmetics brand established in 1983, located in Malmö. IsaDora's first beauty line appeared in Swedish stores in November 1983, and by 1984 IsaDora exported its products to Norway and the rest of Scandinavia. IsaDora has also expanded into the US market and was sold in Walgreens stores in the United States from 2003 until 2008. It is also sold in the United Kingdom. It was one of the sponsors and partners of the Eurovision Song Contest 2013. Part of the IsaDora sortiment that appeared on posters as part of companies Eurovision campaign was "Big Bold Mascara", "Wonder Nail" and "Cream Mousse Eye Shadow". IsaDora also hosted their own Eurovision event with appearances from the participants of the contest.
WJeffree Star Cosmetics is an American cosmetics company founded by internet personality Jeffree Star. Star claims to have invested his life savings to start the company's makeup line in 2014 with an initial three liquid lipstick colors. The company is estimated to sell US$100 million annually. All products are vegan and cruelty-free. The company is co-owned by Star and his business partner Jeff Cohen.
WJo Malone London is a British perfume and scented candle brand, founded by Jo Malone in 1990. It has been owned since 1999 by Estée Lauder. The brand is known for its perfumes, candles, bath products, and room scents.
WKimberly Noel Kardashian West is an American media personality, socialite, model, and businesswoman. Kardashian first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after a 2002 sex tape, Kim Kardashian, Superstar, with her then-boyfriend Ray J was released in 2007. Later that year, she and her family began to appear in the E! reality television series Keeping Up with the Kardashians (2007–2021). Its success soon led to the formation of the spin-off series Kourtney and Kim Take New York (2011–2012) and Kourtney and Kim Take Miami (2009–2013).
WManuel Gutierrez Jr., known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. He is the first male brand ambassador for the make-up brand Maybelline. He is the founder and owner of the cosmetics brand Lunar Beauty, and has a social media presence that includes 4.8 million subscribers on YouTube and over 4.1 million followers on Instagram.
WAS MADARA Cosmetics also known as MÁDARA, is a Latvian manufacturer of organic skin care, hair care and baby care products. The ingredients include biologically certified blossoms and herbal extracts from the Northern and Baltic region. The brand name MADARA is the Latvian name for a common inhabitant of Baltic meadows - Galium mollugo, commonly known as bedstraw or wild madder. Its spatial pattern or fractal is also depicted in logo of MADARA Cosmetics which received the EULDA/WOLDA award and the title "Best of Latvia" in 2007.
WMadison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others. Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco.
WMandom Corporation is a Japanese manufacturer and distributor of hair care, skin care, perfumes, and deodorants. The company was founded in 1927 under the name Kintsuru Perfume Corporation (金鶴香水株式会社) and changed its name to Mandom Corporation in 1971.
WMerle Norman Cosmetics, known as Merle Norman, is an American multinational cosmetics company that manufactures skin care, makeup, and personal care products headquartered in Los Angeles, California. The company is known for pioneering the "try before you buy" philosophy, letting customers try on products for free before purchasing.
WOfra Cosmetics, stylized as OFRA Cosmetics is a cosmetics and skin care brand based in Pompano Beach, Florida.
WOrigins is a cosmetics brand from the US, founded in 1990 by Leonard Lauder, son of Estée Lauder. It is one of the original brands of The Estée Lauder Companies.
WParachute is a brand name for a range of coconut-based hair products manufactured by Marico.
WPechoin (百雀羚) is a skin care brand of SPDC. The package of this product is often a small round iron box in yellow or blue. In 2008, it won the title of Famous Trademark of China. And before that, it had already won the title of Famous Trademark of Shanghai.
WSa Sa International Holdings is a Hong Kong-based chain store company selling cosmetics, personal care, skin care, fragrance, hair care, body care products, as well as health and beauty supplements under more than 700 brands, including over 180 own brands and other exclusive international brands.
WShanghai Vive or Shuangmei is a Chinese luxury cosmetics brand.
WShiseido Company, Limited is a Japanese multinational cosmetic company. Its product categories consist of: skin care, makeup, body care, hair care and fragrances. It is one of the oldest cosmetic companies in the world. Founded in 1872, the company celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange.
WSK-II is a Japanese cosmetics brand launched in the early 1980s based on a compound derived from yeast. It is owned by parent company Procter & Gamble (P&G) and is sold and marketed as a premium skin care solution in East Asia as well as North America, Europe and Australia.
WSpace NK is a British retailer of personal care and beauty products.
WSt. Tropez is a self-tan brand, specialising in self-tan, skin finishing treatments and bronzing cosmetics. The business was established in 1996.
WStratton is a brand of powder compacts, lipstick holders and other devices and containers for cosmetics, made in Birmingham, England. the company also made costume jewellery.
WTom Ford SA, stylized as TOM FORD, is a luxury fashion house founded by designer Tom Ford in 2005. Its product line features ready-to-wear and made-to-measure offerings, as well as footwear, accessories, handbags, cosmetics, and fragrances.
WBrian Michael Firkus, best known by her stage name Trixie Mattel, is an American drag queen, reality television personality, singer-songwriter, comedian and entrepreneur from Milwaukee, Wisconsin. Mattel is best known for competing on the seventh season of RuPaul's Drag Race and being the winner of the third season of RuPaul's Drag Race All Stars.
WTropic Skincare is a British online and multi-level marketing company which sells skincare and cosmetic products. The company is based in Sutton, South London, where it designs, manufactures, markets, and distributes its products. The business is jointly owned by Apprentice series 7 runner-up Susie Ma, and entrepreneur and Apprentice host, Lord Alan Sugar.